Selected work, up and down the stack

We bring the best of quant trading to marketing: trace the demand signal, optimize the creative portfolio, execute systematically, compound the winners

What we build and run for clients, across paid, search, AI creators, and IRL

01Creative production4 items▸

We test every ICP and angle your agency skips, then scale the winners

In-house ad-creative studio
AI ad-creative studio
Stills to finished clip, one engine
Pick a subject, spin image variations, animate the winner
Creative coverage
Creative coverage map
Creative coverage map
36 creatives across product, funnel, and angle, scored on performance, winners scaled
The method
Strategy map
Product × funnel × angle
A creative for every cell, not one hero ad, then double down on what wins
Live pipeline
Production pipeline
The pipeline, instrumented
Script, voice, render, review, upload, tracked per artifact
02AI creator network2 items▸

You own the creators outright, no rates, no reshoots, posting every day

Roster
AI creator roster
Branded AI creators
Personas held consistent across scene, wardrobe, and expression
Creator ops
Creator operations
Dozens of accounts, run as one
Status, cadence, and review queues across the network
03Paid & competitive2 items▸

We run every angle your rivals miss

Competitive intel
Competitive ad board
Every rival’s ads, by angle
A live board of competitor ads sorted by angle, so we attack the gaps
Landing pages
Conversion landing page
Conversion pages at volume
Intent-matched, compliance-reviewed, shipped at scale
04Search & answer engines1 item▸

SEO, AEO, GEO, and pSEO, all systematically built

Programmatic SEO & AEO
Programmatic SEO matrix
4,900+ pages as a matrix
Full coverage across every state × product × competitor cell, index gated to proven demand
05IRL3 items▸

Stunts you can’t pull off on traditional channels

Street creator campaign Mobile media Ambient out-of-home media
Street teams, mobile media, ambient out-of-home, planned for footage from day one
Engagement timeline
  1. 2024 Q1Project Marginalia kicks off — literary shorts pipeline shipped from one input file. Cost per finished short drops below $1. The earliest end-to-end test bed for what the engine becomes
  2. 2024 Q3Pipeline rebuild — ideation, voice, render, and upload merged into a single orchestrated graph. First version of what is now the workflow editor
  3. 2025 Q1Project Atrium begins — eight-creator network operating on the new engine. Adds the device-farm warmup loop, per-account proxy isolation, scoped review queues
  4. 2025 Q3Boswell launches publicly at joinboswell.com — first brand to run on the engine in full daylight. Seven AI creators, daily output across YouTube, Instagram, TikTok
  5. 2026 Q1Creative system extends to paid — the same graph that scripts a short now renders an ad. Prompts and templates spin one offer into dozens of on-brand variants, scored on performance
  6. 2026 Q2Parallel Media spins out as the standalone product. Running for outside brands — including a publicly traded mortgage lender on pSEO and ad creative
Case studies

Four engagements on one system. Full-coverage ad creative is the core; IRL and AI creator networks are the gears on top. Most are live; identifying detail is removed where the brand is private

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If you’re evaluating an agency, an in-house build, or an AI tool stack — tell us what you’re trying to do and we’ll tell you whether we’re the right fit