A publicly traded national mortgage lender watching rate-comparison aggregators bid up its own brand terms and eat its CAC. The need was two-sided: capture high-intent search demand the paid team was overpaying for, and produce ad creative fast enough to keep up with a fast-moving paid library
| Sector | Fintech · mortgage and home equity |
|---|---|
| Problem | Rising paid CAC, aggregators winning the comparison query, creative throughput capped by a human studio |
| Scope | Earned-search lead engine plus templated ad-creative production |
| Constraints | Regulated category. Rate and savings claims reviewable. Brand identity removed from everything public |
A programmatic SEO surface: competitor-conquest comparison pages against the named rival lenders, plus a generated matrix across states, loan products, and competitors
Conversion landing pages and practical borrower guides sit on top, routing high-intent traffic to pre-approval and callback forms
One offer goes in; prompts and templates spin out dozens of on-brand ad variants — hook, format, value prop, and funnel stage varied per cell, not hand-built one at a time
The same graph that scripts a social short renders a paid ad, so the studio bottleneck disappears
Variants are scored on real performance. Winners get doubled down on and localized; losers get cut, automatically feeding back into which prompts and templates run next
Compliance review gates the claims that need a human before anything ships
Brand and live URLs are removed at the client’s request. The system and the page counts are real; the lender is identifiable to no one from this page
If your paid CAC is climbing and your creative studio is the bottleneck, this is the engagement that takes both off your plate